Hi, imkrismcd

Hi, I’m Kris. For more than 15 years, I’ve helped brands figure out who they are and how to show up in ways that matter. I’ve worked both in agencies and in-house, for companies of all sizes. My work is about helping teams make sense of complexity, get aligned around a clear direction, and turn smart strategy into work that actually connects with people.

I focus on helping brands find their voice and then use that voice to build something that lasts — whether that’s content, campaigns, or community engagement. I don’t chase shiny trends. I care about clarity, consistency, and work that moves a brand forward while supporting business goals.

Outside of work, you’ll usually find me on the sidelines coaching my kids’ teams or cheering them on. Sports have been a big part of my life, and they’ve shaped how I work too. I like preparation, teamwork, accountability and showing up for the people I’m working with.