I help brands find their voice and carve out a clear, compelling space in the market. Whether launching something new or refreshing what already exists, I work to uncover what makes a brand truly unique—then translate that into messaging and strategy that connects with the right audience. It’s all about aligning story, purpose, and personality to build a brand that not only stands out, but stands for something.

I connect the dots between big-picture strategy and day-to-day marketing execution. From shaping brand narratives to building content plans, campaign strategies, and social playbooks, I focus on creating work that’s not only creative but also purposeful. I love diving into audience insights, identifying the right channels, and crafting messaging that resonates—then working across teams to bring it all to life in a way that drives real results.

I lead creative development from concept to execution—whether that means writing copy, directing video shoots, taking photos, or guiding the overall look and feel of a campaign. I manage a mix of in-house creatives, freelancers, and agency partners to bring ideas to life across channels. From scripting and storyboarding to final edits, I’m hands-on throughout the process to make sure the work is aligned, on-brand, and built to perform. Whether it’s a social campaign, brand video, or product launch, I aim to create content that feels fresh, thoughtful, and truly connects.

I help brands build impactful partnerships with athletes—maximizing visibility, engagement, and value on both sides. I’ve had the privilege of working with top talent across the NHL, PGA Tour, NCAA Division I, and beyond. Some of the athletes I’ve collaborated with include Michael Sowers, Blaze Jordan, Brady House, and Mitch Marner.

I lead influencer marketing with a focus on authenticity, alignment, and real connection. From identifying the right creators to negotiating partnerships and shaping campaign narratives, I make sure every collaboration feels natural to the audience and true to the brand. I work closely with influencers to co-create content that resonates—whether it’s for a product launch, brand moment, or always-on program—and track performance to ensure we’re driving both engagement and impact.